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Orientation & Student Success Skills/Computer Fundamentals
This course provides background information about Stenberg College and its policies and procedures. With a focus on building
academic skills, this course introduces you to different learning styles and strategies to leverage learning strengths
and get the most out of lectures and study time. Additionally, this course covers core computing competencies within
Microsoft Windows to succeed in an academic and business environment. Topics include internet browsing, emailing, and
producing word documents, spreadsheets, and PowerPoint presentations in Microsoft Office. Through models and assessments,
you will be exposed to a wide range of business document types and their purposes.
Cultural Diversity & Understanding
This course develops awareness and understanding of cultural diversity, essential to success in multicultural academic
and business settings. Applying a theoretical foundation in the social constructions of difference and identity, you
will practice interpreting texts to identify relevance and bias. This course then explores diversity in a number of social
contexts from work places to wider global issues. With a focus on Canadian cultures, you will attend field trips to cultural
centres and volunteer as an opportunity to gain Canadian experience, network and connect to the local community.
This course introduces you to the English required to succeed in a business and academic environment, focusing on best
practices around seeking employment. To develop language skills necessary for success in the job market, this course
uses practical approaches leading you through the process of building a resume, searching for jobs based on a skill-set,
writing cover-letters, completing job application forms, interviewing in a range of styles and applying post-interview
career management strategies using business related language. To develop cultural competence, this course focuses on
workplace etiquette and ethics around seeking employment.
Creativity & Self-Expression
This course introduces a range of creative strategies that are required to succeed in an academic and business environment.
With a focus on finding unique solutions to challenging problems, this course leads you through approaches in creative
and critical thinking and applies them to practical creative projects that are formally presented. Language development
is centred on describing processes and analyzing creative works. In order to foster teamwork skills necessary for success,
you will engage in creative collaborations, with an emphasis on reflection and discussion.
Introduction to Marketing
This course introduces fundamental marketing concepts essential to success in business, and uses numerous marketing case
studies to engage you in discussion and critique of major marketing decisions. An examination of consumer behaviour will
help you to understand determining factors around buying processes, and inform your own product positioning decisions.
Marketing principles are then applied to a group project in which you develop a marketing plan based on your own research,
target market positioning, competitive analysis, market strategy, budget and metrics. With a focus on demonstrating the
language and concepts covered in this course, you will be expected to orally present processes and decisions for your
Advertising & Public Relations
The aim of this course is to provide an understanding of the advertising and public relations world. Good public relations
contributes to the impression customers and other stakeholders have about an organization. Topics in this course will
cover identifying and reaching internal and external publics, crisis management, media purchase, advertising, and the
principles and practical application of advertising and public relations. You will critically analyze public relations
press releases, newsletters, brochures, speeches, and other persuasive pieces through case study analysis.
Interpersonal Skills Development
To encourage greater success in business and academic environments, this course builds on INT100 Cultural Diversity and
Understanding, delivering a deeper examination of intercultural dynamics with an emphasis on interpersonal communication.
Through situational examples, you will develop an increased awareness of cultural differences in the workplace and common
issues that can arise from them. You will then develop and apply strategies that encourage smooth interactions with an
emphasis on working in small groups.
Writing with Purpose
This course introduces you to persuasive language and writing techniques essential to success in a business and academic
environment. Covering a wide variety of business correspondence types, you will be lead through in-depth analysis of
language, structure and format before producing similar documents. In order to ensure the highest quality of writing,
you will apply the technical and copy editing process, with an emphasis on citation and avoiding plagiarism.
Canadian Business Culture
This course examines Canadian Institutions in order to understand their influence on business and social practices in Canada.
You will be introduced to a basic overview of the political, economic, and legal systems and the ways in which ordinary
citizens and businesses participate within them, before drawing comparisons to those same systems in other countries.
By observing and researching quintessentially Canadian companies, you will demonstrate an understanding of typical business
practices, ethical practices and professional interactions.
This course covers foundational math concepts in order to understand and address typical business situations within mathematical
problem-solving frameworks. Mathematical topics include foundational concepts, fractions, decimals and percentages, graphing,
statistic and probability, and algebra and advanced topics. To demonstrate competency in these areas, you will formulate
and solve equations for word problems describing common workplace situations.
You will explore the world of digital marketing and learn how it is integrated into traditional marketing channels to achieve
an organization’s overall marketing goal. As consumers are more active in the marketing process than ever before, you
will look at the digital marketing process from the perspective of the digital customer. This course covers how to develop
an integrated marketing plan using various tools and strategies such as website auditing, search engine optimization
and marketing, email marketing, and social media marketing.
Sales, Service & Relationship Management
This course introduces customer centric approaches essential to success in business. With a solid foundation in customer
service theory, this course reveals the importance of service at every level of customer interaction, and the positive
long-term impacts for businesses.
Role-play and case-studies are widely used to develop positive communication and customer service skills. Topics include
greeting customers, handling enquiries, small talk, relating personally to customers, and handling complaints. In each
of these topics, you are taught strategies to add value to customer’s experiences and exceed their expectations. You
will also take part in a Managing Hostile Interactions workshop during this course.
Speaking with Purpose
This course is a continuation of COM200 Writing with Purpose, and sees you transition from delivering persuasive discourse
through writing to public speaking and presentation formats. In order to succeed in the delivery of presentations in
both academic and business environments, you will analyze and critique model presentations to discover effective techniques
that will be applied to a presentation of their own creation. Topics include use of high-level subject specific language,
impactful visual aids, holding audience attention through story-telling and personal experience, and managing nerves.
Event planners are responsible for managing the complex aspects of meetings, expositions, events, and conventions. This
course highlights some of the key concepts necessary for delivering a successful event. Through a practical hands-on
approach, you will learn the skills needed to plan and execute a small-scale event from the initial proposal to the post-event
evaluation, and everything in between. Topics include: financial planning, marketing, risk management, and communications.
Budgeting & Analytics
This course introduces basic budgeting and analytics skills essential to understanding financial considerations in a business
environment. To apply the information from financial documentation to decision making processes, you will be taken through
foundational budgeting mathematics and analytics tools. With an emphasis on applying these skills, you will be presented
cases, mock projects, and other scenarios to budget for and evaluate.